KCA is here to advocate the interests, activities and positive economic and societal impact generated by its members.
We know of the great benefits conveyed by the work our members, and realise all too often these good news stories are relatively under appreciated or not understood in the wider community.
KCA is eager to provide a central point to aggregate and advertise these stories on a sector wide basis for the whole of Australasia: Building Brand Australia is an important initiative in publicising the great doings of our sector.
We are also dedicated to ensuring that our understanding of how things do and don’t work – built through working at the coalface of knowledge exchange and commercialisation – is effectively represented to and adequately considered by those looking to enhance the region’s performance.
Together, we speak with more authority, and can also listen to and share perspectives with other industry associations and public agencies.